Fractional Marketing Lead

Have you hit a marketing performance plateau?

Not sure where to take your marketing next to accelerate growth?

Looking for ways to improve conversion rates, counteract decreasing search traffic, and adopt AI tools to improve and increase your team’s success?

I work with senior leaders and lean marketing teams at growth-stage tech and travel companies to identify what's holding back growth, and how to get back on track.

From strategic clarity to skill gap augmentation and execution support, I plug in as a trusted partner to help your team focus, scale, and deliver results.

Let’s talk.
Schedule an obligation-free discovery call with me.

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About Ed

I'm a fractional marketing lead with 20+ years of experience helping scale-ups and SMBs find and unlock their next stage of growth.

As a curiosity-driven marketer, I blend strategic thinking with a practical mindset, always focused on what moves the needle. I've worked with tech and travel businesses in Europe and the US, leading growth across various marketing channels. Along the way, mentoring and strengthening in-house teams has also been an important part of my clients’ success.

I only work with a limited number of clients at a time to stay fully involved, fully committed, and fully accountable.

What I do

Most of my clients engage me for:

Growth marketing strategy and roadmapping (B2B/B2C)

Organic Search (Traditional SEO & GenAI)

Content Marketing

Growth analytics and Insights

Conversion Rate Optimisation (CRO)

… and tap into my experience to go broader on:

AI enablement and automation for in-house teams

CRM and lifecycle marketing

Guidance for MarTech stack

Team mentoring, augmentation, and talent recruitment.

How I work

My process adapts to each client’s needs, but most engagements follow this structure:

Discovery - A short, open conversation to explore how I can best augment and support your marketing and business goals.
Proposal - Setting expectations and deliverables, and defining what success looks like
Audit and research - I deep-dive to understand your business and its customers, team setup, and challenges that need to be addressed.
Strategy - Define the highest-impact opportunities that will deliver results for you tomorrow, and beyond.
Roadmap - You get a detailed, prioritised plan of what needs to be done, when, and who should own it.
Ongoing support and consultancy - I can assist, oversee, or provide hands-on support and stay involved to make sure results are achieved.

As a curiosity-driven marketer, I blend strategic thinking with a practical mindset, always focused on what moves the needle. I've worked with tech and travel businesses in Europe and the US, leading growth across various marketing channels. Along the way, mentoring and strengthening in-house teams has also been an important part of my clients’ success.

I only work with a limited number of clients at a time to stay fully involved, fully committed, and fully accountable.

What our clients have to say

"Working with this team has been a game-changer. Their creativity and dedication brought our vision to life, and the results exceeded all expectations."

Sophie Leonard Creative Shark